Published inQueryClickA Plain English Guide to Marketing AttributionThis article explains, in plain English, what marketing attribution is, where it came from, its current state of development, and where…Jan 21, 2021Jan 21, 2021
Published inQueryClickHubSpot multi-touch marketing attribution: does it really solve your problem?HubSpot, the popular sales and marketing platform with about 75,000 customers across the globe, recently announced a multi-touch marketing…Jan 20, 2021Jan 20, 2021
Published inQueryClickIs Amazon now fuelling marketing attribution mythology?First, a Wikipedia definition:Jan 19, 2021Jan 19, 2021
Published inQueryClickBetter Marketing Analytics Powered by AI BreakthroughBehaviour of retail customers fully revealed in AI breakthrough from QueryClick, developed in partnership with the University of EdinburghNov 16, 2020Nov 16, 2020
Published inQueryClickHow visit-level marketing attribution enables marketers to look forwards, rather than backwardsThe holy grail for marketers is to be able to accurately predict customer behaviour. As the quote attributed to his father by Canadian ice…Nov 12, 2020Nov 12, 2020
Published inQueryClickWhy marketing attribution is like mythology: unproven stories, most of which aren’t trueJohn Lennon once said, “I believe in everything until it’s disproved.” But when it comes to marketing attribution tools — platforms and…Oct 5, 2020Oct 5, 2020
Published inQueryClickGuide to Marketing OptimisationAs we all know, marketers are under more pressure than ever before to accurately demonstrate the efficiency of marketing ROI spend for new…Sep 24, 2020Sep 24, 2020
